People may act in similar ways but for different reasons.
Advertising portrays people in a way to sell products, not necessarily as a way to live.
Young people are especially targeted by advertisers so it is important that young people have a critical eye.
Persuasion is a powerful technique to convince people to act in certain way(s).
Extension Project
Students will script and perform their own commercial. They can work in groups of four-they will write a paragraph explaining their target audience, what product they are selling, what persuasive technique they are using and why.
They can then perform their commercial to the class. This project highlights the generalizations and how young people need to have a critical eye.
The audience (class) will then do a write-up on the commercials they see and how effective/persuasive they were and if they would want to buy/have the product the commercial was selling.
Extension Project
- Students will script and perform their own commercial. They can work in groups of four-they will write a paragraph explaining their target audience, what product they are selling, what persuasive technique they are using and why.
- They can then perform their commercial to the class. This project highlights the generalizations and how young people need to have a critical eye.
- The audience (class) will then do a write-up on the commercials they see and how effective/persuasive they were and if they would want to buy/have the product the commercial was selling.
(from http://classes.seattleu.edu/masters_in_teaching/teed521/professor/Literacy/gossetthandoutF04.htm)Resources:
Slogans That Stick: Why Three. Words. Work.